A Prius-Hummer War Divides Oscarville
It was kind of interesting to see how many celebrities were driving cars like the Prius as opposed to Hummer's or stretch limos. However, the fact that this article mentioned that most of the stars driving these cars were driving loaners due to a campaign for an environmental group. that shows that, most likely, these celebrities wouldn't be driving these cars to the Vanity Fair party normally, and since they didn't own the vehicles, they didn't really care that much about the environmental cause to begin with.
Women Giving the Directions: Now, It's Time for Female Designers
I was unaware that more women were consumers of cars than men. The idea, however, to try to sell pink cars and include little parasols and such with them to make women interested was a pretty stupid idea. It didn't work, but it surprised me to think that the market thought it would. If women are already the top consumers, clearly they are happy buying the cars that sell the most, which probably don't include pink, female cars. In fact, the article says that most women get the final say in what comes into their driveway, so they are not necessarily buying these cars for themselves. They are trying to decide what is best for their family as a whole. This is why the idea of the YCC is just as stupid as pink cars, and yes, sexist. Although it includes some features that would be pretty useful to myself, and other women, I would not buy a car because of those features. Women can handle driving in heels, they don't NEED special features to do this. If they're buying a car for their family, this would not be the one they would choose, and this would limit the market to only women, because no man would buy a car like this.
Car Makers Aim for the 'Love It Or Hate It' Category
I found this article interesting because I am always astounded by the amount of hideous cars I see on the road. I always wonder what possesses people to make, and especially, buy those cars. I think PT Cruisers are so ugly, as wells as the Scion xB shown in the article. The article, though, explained an interesting point. Apparently enough of our society today is focused on standing out, being different, or rebelling from the norm so that polarizing the car-buying population actually works. I guess it makes since, in a weird way.
My Life, My Cadillac Escalade EXT
I was surprised that this girl wanted the EXT. She talks about how all her girlfriends want trucks and how the guys think it's cool. This is definitely not how it is where I come from. None of my girl friends drive trucks or have any interest in doing so. I don't even like the looks of the EXT. I think they're huge and ugly and would definitely not choose this if I got to pick any car I wanted.
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I agree with your statement about the celebrities driving the cars only because they were given as loaners for the event. I got the impression that the celebrities agreed to it because of the image also.
I hadn't realized that the market had focused on an "ugly car" either. I never thought that a company would create an item that they believed would be perceived by many as ugly. Apparently, this method has worked.
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